The hottest new strategic procedural change of Vol

2022-08-08
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New strategy for Volvo's layout and development in China: procedural changes new strategy for Volvo's layout and development in China: procedural changes introduction: on September 16, the second board meeting after Geely's acquisition of Volvo was held in Gothenburg, Sweden, Volvo headquarters. This short meeting is also the first formal board meeting since Li Shufu became chairman of Volvo. On the one hand, the board of directors reached a consensus on Volvo's product strategy, on the other hand

on September 16, the second board meeting after Geely's acquisition of Volvo was held in Gothenburg, Sweden, Volvo headquarters. This short meeting is also the first formal board meeting since Li Shufu became chairman of Volvo

"on the one hand, the board of directors reached a consensus on Volvo's product strategy; on the other hand, it decided to work out Volvo's global strategy for discussion and decision by the next board of directors", a source said in an interview with the media

it is reported that the board meeting first reached a consensus on Volvo's brand positioning. On September 19, the Beijing Business Daily said that after the acquisition, Li Shufu publicly said that Geely is Geely and Volvo is Volvo. Both the trademark and the things behind it are all different

even if Geely has a relationship with Volvo, Li Shufu believes that this relationship "is not a father son relationship, but a brother relationship". The most intuitive manifestation of this attitude is that Volvo after the acquisition basically retains the original tube flame retardant PP material, which can better meet the production cost management team while meeting the product demand when the electronic universal testing machine shows defects. At the same time, in the Ford era, Volvo's major market strategy still needs Ford's consent, but in the Geely era, Volvo has the power to independently determine the market strategy

compared with this, Volvo's next market strategy is the focus of media attention, and the so-called "retreat" of this board meeting has also released a lot of signals on Volvo's future global new strategy

according to media reports, during the meeting, Li Shufu and Volvo Global CEO Stephen Jacobs both admitted that Volvo would have a "procedural change" - because Volvo wants to expand the strength and scale of the Chinese market, its organizational structure must be adjusted

the long rumored news that Volvo will open three production bases in China has made new progress. According to China, Volvo's China headquarters is likely to be opened in Jiading, Shanghai, mainly producing Volvo C30 and luxury brand V70. Volvo's future flagship new technology model S60 may be settled in Daqing, while Chengdu mainly produces SUVs

where Volvo "spends" has attracted the attention of local governments in China. Therefore, at the first global board of directors after Geely's acquisition of Volvo, Li Shufu also cautiously said that "whether to build factories in the three places, how to build factories, and how to launch products should be discussed in the board of directors, and a final conclusion will be reached after a decision is made"

according to the Canadian Edmonton newspaper on September 24, Li Shufu said that he hoped that the three production bases in China could produce 300000 cars a year, and that all cars could be "digested" in Asia alone

in an interview with Wall Street, Li Shufu said that in the eyes of the outside world, the biggest challenge facing the new team may be "how to save Volvo", but Li Shufu himself is very optimistic about the future. In his opinion, "Volvo's products have a large market demand, and Volvo has begun to make profits, so our real challenge is how to continue to deeply explore and develop the Volvo brand"

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